AutoGrab Appoints Chief Digital Officer to Accelerate Digital Strategy and Growth

MEDIA STATEMENT

AutoGrab Appoints Chief Digital Officer to Accelerate Digital Strategy and Growth

Melbourne, Australia

30 May 2025

AutoGrab is pleased to announce the appointment of Anthony Discerni as its new Chief Digital Officer (CDO).

A successful entrepreneur and technology leader, Anthony is well known in the automotive sector as the founder of Autoleague and Autoleague X. With a career spanning multiple industries—including automotive, health, finance, and mining Anthony has built a reputation for harnessing technology to drive innovation and solve complex challenges.

In 2017, Anthony took the reins of The League Agency, a Perth-based software and web solutions firm, which quickly became known for delivering tailored digital solutions across key Australian industries.

Recognising the transformative potential of technology in the automotive space, he launched Autoleague in 2019—a platform designed to modernise and streamline the car-buying journey. By the end of 2021, Autoleague was powering nearly 200 dealerships across Australia.

In 2022, Autoleague merged with IDOM Automotive Group, marking a strategic rebrand and laying the foundation for Autoleague X, the group’s dedicated technology division. As CEO of Autoleague X, Anthony led the charge in redefining automotive retail through cutting-edge digital tools and platforms that go beyond traditional vehicle sales.

In his new role, Anthony will report directly to AutoGrab Chief Executive Officer and Co-Founder Daniel Werzberger, join the Executive Leadership Team and collaborate closely with product, engineering, and commercial leaders. The role will oversee digital integration, platform enablement, paid media strategy, and data-driven insights — all aimed at strengthening AutoGrab’s market position and driving sustained growth.

As CDO, Anthony will be responsible for defining and executing AutoGrab’s overarching digital strategy, integrating organic growth, and leading initiatives to elevate customer experience, platform performance, and digital marketing outcomes. This new position reflects AutoGrab’s commitment to staying at the forefront of innovation in the automotive and data technology sectors.

Quotes Attributable to Daniel Werzberger

This is a key leadership role at a pivotal time for AutoGrab, and we are really excited to have Anthony join us on the journey to further growth and innovation

As our new CDO, Anthony will shape the future of our digital ecosystem, ensuring our tools, platforms, and marketing strategies are scalable, intelligent, and fully aligned with our growth ambitions.

Quotes Attributable to Anthony Discerni

I’m excited to be joining AutoGrab as Chief Digital Officer. It’s a meaningful step, having previously collaborated with Daniel and Chris to support Autoleague dealers through data and tech solutions.

Now, being part of AutoGrab’s journey from the inside is both humbling and exciting. I look forward to working with the team as we scale, innovate, and drive greater impact across the automotive industry.

media@autograb.com.au

Contact: Paul Price 0400 507 023