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MEDIA RELEASE
AutoGrab Group acquires AdTorque Edge’s Australian auto websites business
10 June 2026
Automotive intelligence company AutoGrab has acquired the Australian website business of AdTorque Edge. This acquisition sits alongside AutoGrab’s existing website specialists, Dealer Studio, expanding the AutoGrab Group’s footprint in providing leading digital solutions for the Australian automotive sector.
The transaction will see AutoGrab acquire AdTorque Edge’s website division delivering 500+ websites to Australian automotive dealers. AdTorque Edge’s digital advertising, creative and marketing services, as well as its NZ business, are not part of the acquisition and continue independently under the AdTorque Edge brand.
“AdTorque Edge have built a strong national website business and client base. We see great synergies, and opportunities for dealerships and customers who will benefit from AutoGrab’s strong customer support and range of innovative next generation products,” said Daniel Werzberger, CEO of AutoGrab.
“Customers will see no interruption to their current website services and all individual platforms, products and services will remain business as usual. This will be a seamless transition.”
“AutoGrab Group, who also own auto website specialists Dealer Studio, have strong experience in the delivery of high-performing website capabilities. We respect the platforms they have built,” said John O’Neill, Executive Chairman of AdTorque Edge. “Placing our website clients with a dedicated platform partner lets us put our full attention into the advertising and marketing work at the core of our business.”
About AutoGrab
AutoGrab is a Melbourne-headquartered automotive data intelligence company founded in 2020. Its platform provides vehicle valuations, sourcing and market analytics to more than 1,000 Australian dealerships, as well as insurers, fleets and financial institutions, with operations in Australia, NZ, United Kingdom and Asia.
About AdTorque EdgeAdTorque Edge is a full-service marketing agency for the automotive, leisure and lifestyle industries, offering advertising, creative, technology and insights services across Australia, New Zealand and Southeast Asia.
About Dealer StudioDealer Studio is an Australian automotive eCommerce provider supplying automotive dealership websites, lead management, test-drive booking and analytics tools. Its websites integrate with every major Australian dealer management system.
For further information please contact:
Paul Price
AutoGrab
E: paul.price@autograb.com.au
M: 0400 507 023
